Corporate Video Trends for Cincinnati Brands
In 2025, corporate video is no longer a “nice-to-have” — it’s the backbone of brand communication. Whether you’re a startup in Over-the-Rhine, a logistics company near Sharonville, or a nonprofit in Walnut Hills, video is one of the most effective tools you can use to connect with customers, partners, and talent.
At Losproductions, we work with Cincinnati brands across industries to create smart, strategic, and cinematic corporate content. Here's a breakdown of the top video trends we’re seeing right now — and how your business can stay ahead of the curve.
🎥 1. Docu-Style Brand Stories
Polished, scripted videos are out — real storytelling is in.
More Cincinnati companies are moving toward documentary-style brand videos that feature real interviews, behind-the-scenes footage, and personal stories from employees, clients, or founders.
These videos feel more human and less staged — which builds trust and engagement.
🔹 Use this if: You want to highlight your mission, culture, or customer impact.
📱 2. Short-Form Vertical Videos
Thanks to Instagram Reels, TikTok, and LinkedIn’s autoplay, short-form content is king.
We're seeing corporate clients request:
15–30 second teasers
Vertical versions of main videos
“Micro-edits” pulled from longer interviews
These clips are perfect for hiring campaigns, product launches, and social storytelling.
🔹 Use this if: You want to be more visible online and maximize one shoot across platforms.
💼 3. Recruitment & Culture Videos
The best candidates want more than a job description — they want to see your people and environment in action. That’s why recruitment videos have become a go-to for growing Cincinnati companies.
We help clients produce:
“Day in the Life” videos
Employee testimonials
Virtual office tours
Values-driven brand intros
🔹 Use this if: You’re hiring or growing your team and want to attract culture-fit applicants.
🎙 4. Thought Leadership on Camera
Your people are your best marketing asset — especially if they know their stuff. Brands are now using video to position internal experts as industry leaders.
Examples:
FAQ or “explainer” videos from execs
Monthly CEO updates for stakeholders
Behind-the-scenes product insights
This builds authority, boosts internal transparency, and strengthens brand voice.
🔹 Use this if: You want to establish credibility and educate your audience.
📊 5. Data + Emotion = Impact
Cincinnati businesses are blending hard numbers with human stories — and it’s working. Videos that show the what (metrics, growth, reach) and the why (mission, people, transformation) strike a balance that viewers trust.
Whether it’s a year-end recap or a pitch to investors, this mix of logic and emotion creates powerful video narratives.
🔹 Use this if: You need to impress stakeholders or rally your team around a shared vision.
🧠 Final Tip: Strategy Over Aesthetics
Yes, we love cinematic shots and smooth transitions. But more than that, we love purposeful videos that move your audience. The best corporate videos in 2025 aren’t the flashiest — they’re the clearest, most authentic, and best-aligned with business goals.
📩 Ready to Update Your Video Strategy?
Losproductions helps Cincinnati brands plan, shoot, and deliver corporate videos that match today’s trends without losing sight of your message.
Whether you need one clean CEO interview or a full campaign with social cutdowns, we can help.
📍 Let’s build your video strategy together. Reach out today to schedule a discovery call.
